Sales Management

Sales management refers to the process of developing a sales force, coordinating sales operations, managing a firm’s sales operations, and practically applying and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. Sales management is often the key to surviving and flourishing in an increasingly competitive marketplace, and can help you to stay in tune with your industry as it grows.

Sales management has three key aspects, and it is crucial to get them right in order to bring about optimization. The sales manager needs to :

1. Sales Operations (Team Building)

Build an efficient sales team
Ensure that team members are handed over responsibilities which matches their skills & knowledge
Determine challenging and realistic sales targets
Allot a particular area or territory to each salesperson
Set objectives & sales quota for the sales team.
Continually motivate his/her team & provide feedback on their performance.

2. Sales Strategy (Sales Process)

3. Sales Analysis (Reporting)

Introduction to Sales management – What is sales management

What Is Sales Management? Part – 1 – Definition and Process

3 Key Skills for Effective Sales Management