Facebook Twitter Youtube Linkedin Instagram
Facebook Twitter Youtube Linkedin Instagram

Relationship Management

Relationship management is a strategy employed to maintain the ongoing level of engagement between an organization and its audience. Relationship management goes beyond viewing the engagement as merely a transactional one, and instead aims to create a partnership between the organization and its audience. There are two broad categories or types of relationship management.

Customer Relationship Management (CRM)

  • Occurs between a business and its customers (business to consumer i.e. B2C).
  • Involves a significant amount of data & sales analysis.
  • Seeks to understand market trends, the economic landscape & consumer tastes.
  • Can include marketing techniques & a post-sales support program.
  • A CRM program normally consists of written media, video media communication & tutorials.

Business Relationship Management (BRM)

  • Occurs between a business and other businesses (business to business i.e. B2B).
  • Promotes a positive & productive relationship between a company and its business partners.
  • Seeks to build trust, solidify rules & expectations, establish boundaries.
  • Can also help with dispute resolutions, contract negotiations, & cross-sale opportunities.
The Job of a Relationship Manager
The Importance Of Relationship Management – How To Build Good Working Relationships
BUILDING SUSTAINABLE RELATIONSHIPS THAT BRING BRANDS AND PEOPLE CLOSER | Mark Morin | TEDxLaval

Membership Details for Gurus

Suitable for Different stages of your practice Growth

View Packages
Join Our Telegram Group
social
0 +
Seekers
cources01
0
Courses
guruz01
Over 0
Guruz
Copyright 2024 – All Rights Reserved.