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Advocacy means taking action to create change or “speaking truth to power”. When you advocate or argue for a cause, you take steps to speak in favor of, recommend, support or defend, or plead on behalf of others. In simple terms, you adopt an issue or a problem and tackle it by pushing for a solution against the pressures of the world.

Advocacy can include many different types of activities, such as:

  • Creating alliances of like-minded people.
  • Seeking new solutions.
  • Public campaigning to raise awareness of civic issues, social issues, etc (especially those that are less common or even taboo).

Advocacy is limitless — it can be used to create change anywhere in the world, and that too on any issue of social inequality. Advocacy is important because it:

  • Raises awareness about important issues & gives a platform for those affected to voice out & take a stand.
  • Gives a clearer idea on what needs to change & how that change can happen
  • Influences those in power & leadership positions to take action & invest resources (thus in a way possibly creating a greater, more positive impact).
  • Helps achieve greater social justice & equality.
Understanding Advocacy and Action
How to Turn Advocacy Into Action | Heidi Harmon | TEDxSanLuisObispo
Advocacy in the 21st Century | Abbey Perl | TEDxYouth@UrsulineAcademy
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