For all the coaches who want to successfully sell online courses!
You need to adopt an effective marketing strategy to ensure that you are headed in the right direction.
A landing page is a great way to drive traffic and build your brand.
Landing pages lead customers to the specific course you have to offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.
So, stay tuned to the tips we prepared about how to create an effective landing page in order to sell online courses online.
Make a great sales page
When designing your landing page, you must take into account a few factors to ensure that no visitors leave the page without reading what you have to say.
– Use brief and punctual titles
A good landing page should have a header at the beginning with bold, large text that gives visitors an idea of what they will find on your page.
So keep in mind that for a sales page, using only the title of your course will not be enough.
A better approach is to briefly inform the benefits your potential student will receive upon enrolment in the course.
This specific text, although short, should predispose the reader positively based on their needs and desires, as well as promise an interesting result if he lingers a little longer and read what comes next.
-Put important information at the top of the page
People on the internet have short attention span and tend to focus on what they see first on a page. Only if that information captures their interest they will go through the rest of the content.
So your best chance is to put all the important data about your course and services at the top of your landing page so that everyone can see it as soon as the page starts loading.
-Use simple and straightforward language
When creating your course description, it is important to keep your speech simple, brief, concise, accessible and easy to understand to all.
Remember that this text is an opportunity for you to begin to relate to your audience by letting them know how you can help them reach their goals and desires.
-Use action words and phrases
When visitors enter your landing page, they need to feel engaged, excited and attracted to your speech, otherwise, goodbye.
Your best friends at this time are words and action phrases that can spark or boost their motivation to learn.
Words like “discovering”, “getting” and “exploring” are bound to make them feel like they are part of the learning experience you are offering.
-Present social proofs
Since what you are selling is digital, and it is not something that the customer can see and touch, it is necessary to prove that you are a trusted authority in your segment and what you say is true.
For this, you’ll have to make use of social proofs, that is, testimonials and evaluations of people who have already tried your product.
You can get this content through multiple channels, such as emails, tweets, posts, comments on social networks, etc.
Whenever a customer speaks positively about your courses, you definitely want to add that comment to your sales landing page.
There is no doubt about it, we are certainly living in a digitally connected world. Moving boldly forward with a digital marketing campaign can easily be one of the best investments that you make for your business. As you build your digital marketing toolbox, including landing pages is a smart move, and both you and your customers will reap the benefits.
If you would like to learn more about the importance of landing pages or want to get in touch with an expert who can improve your landing page and SEO strategy, we’d love to chat with you right now!